3 steps to Leads and Sales With Social Media.
I believe we all agree that Social Media is becoming more and more a part of our lives.
It’s not that long ago people were saying it’s just a hype and will vanish as fast as it has come.
As of today we don’t see that many people saying that about Social Media anymore.
There are 2 reasons why.
- Those people have changed their minds about it because of the huge impact on society the past few years.
- Those same people got out of the picture because of the ones that had the courage and the vision to adopt this phenomena.
As we are heading deeper and deeper in this digital age, those who still resist to embrace Social Media and leverage the internet, will eventually die a slow death in business. I know it sounds hard but you have to agree with me that this is true and I want to save you and your business from suffering the same fate.
To my surprise many Network Marketing companies still teaching their representatives to avoid the internet to build their business.
When I got started in online marketing I was told if you want to succeed online you have to do 3 things..
- Build a List
- Build a Relation with That List
- Offer Sales to That List
Looks pretty simple right?
And this is very true and will never change.
The main reason Network Marketing companies say to avoid the internet is because this business is about relationships and they believe you can’t build them online.
And yes, maybe that was the truth back in the days that internet was only used for news, e-mail and porn!!
In case you didn’t noticed, it has evolved a bit since then and many companies are still teaching you that “old school”, out dated pitch and chase stuff.
If you want to get leads and sales using the internet, you need to attract people.
More about Attraction Marketing can be read here.
You now know the 3 steps to build your business and to do that online with social media is actually pretty similar as being told at your companies training.
Get your list of people, contact them, offer you products, service or opportunity.
Now the question is, how to do that same thing online?
Below are the 3 steps to Leads and Sales with Social Media.
- Build your audience on a social media platform. Define your target audience congruent to your offers.
- Provide value to that audience with relevant content that’s solving their problems or covers their needs. Audience-engagement is key.
- Create relevant offers to that audience which gives them the opportunity to dive deeper into “your world” And I mean by “YOUR WORLD” your sales funnel to capture your audience as a lead.
Well, this looks pretty simple again right?
From this point you may be asking……
How do I specifically build an target audience?
What do you mean by relevant content that solves their problem?
How do I make offers with a funnel to turn them into leads?
Well I’m happy you ask this kind of questions!
It means you are ready to learn new skills.
Let me just bring out one misconception about this business.
Your business is NOT the company you are working with.
Your business is YOUR NAME…………
People do business with those who they know, like and trust.
And that’s YOU and not the company.
Now below I refer to some of my earlier posts that explains the 3 steps.
Now I personaly love Twitter and use it as one of my main strategies to attract my audience.
My fellow marketer, Adam Chandler, has given a great training and it's recorded for others to watch.
Check it out if you want to no more about generating leads and sales with Twitter.
FREE 61-MINUTE TWITTER TUTORIAL
If you like to use other platforms, please feel free to check the free cheatsheets posted here on my site as well.
That being said, I hope you've got value from this post.
If you did, share it with others who might benefit from it like you too.
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If you want training about: prospecting, recruiting, teambuilding, YOUbranding, leadgeneration, socialmedia, mindset, attractionmarketing? Please contact me or visit one of my websites to find out more.
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